Three weeks ago I quit social media.
That left me with some newfound time and attention that I didn’t want to squander. So I pulled the book Deep Work by Cal Newport, which I’d read years earlier, off the shelf.
I have no doubt that my first reading of that book planted the seed that eventually grew into the action of deleting my Instagram, Facebook, and Twitter accounts, but I’d forgotten many of the details about how to do deep work well.
As I revisited the book, I used my underlines and margin notes to create one-page sketchnote summaries for…
Two contradictory tropes come to mind when I think about the worth of an online learning experience:
“You get what you pay for.”
“You get out what you put in.”
Which is correct?
The distinction that I find interesting here is between the worth of an experience and the price of it.
When talking about education, worth isn’t easily quantifiable, but the price has to be.
As someone who makes and sells online learning experiences, I can tell you that determining the price is not easy.
Neither is completely changing your pricing model, which is what I’ve just done.
For the past decade I’ve been building my online business under the assumption that I needed to be on Twitter, Facebook, and Instagram in order to succeed.
I’m now testing that assumption.
Earlier this week I deleted each of those three accounts, without notice, and I’d like to explain why.
First, a bit of context.
I run an education business where I teach a skill called sketchnoting, which helps you tap into the visual processing power of your brain when taking notes and sharing ideas with others.
The primary places where I share ideas about sketchnoting are on my website…